A select client list includes American Airlines, Neiman Marcus, The Image Bank, McIntosh, Michael’s, Nokia, Sally Beauty, Cider Mill Press, Ericsson, Brinker International, Frito Lay, Alliance Data Systems, Club Corp, Jimmy Crystal, Amon Carter Museum of American Art, UNT press, Verizon, Communicare (now Pulsara), 24 Hour Fitness, TI, and a variety of associations and non-profits.
Know your audience, and understand how they view the brand and the product. Find out their pain points, and solve them.
Go Agile. Release early and often. Focus on making products you can release, not documentation.
Use it. Get your friends to use it. Spend the time and money for testing, it's worth it. Then learn from it, and go back to step 1.
Jimmy Ball is an award winning Creative Director, Designer and Photographer
with experience in a wide range of projects in mobile, digital and print.
He’s currently Director of UX and Design for Mobile Services at SirusXM.