I have done work for American Airlines, Neiman Marcus, Toyota, The Image Bank, Honda, McIntosh, Michael’s, Nokia, Sally Beauty, Subaru, Ericsson, Brinker International, Frito Lay, Hyundai, Alliance Data Systems, Club Corp, Jimmy Crystal, Amon Carter Museum of American Art, UNT press, Verizon, Communicare (now Pulsara), 24 Hour Fitness, TI, and a variety of associations and non-profits.
Know your audience, and understand how they view the brand and the product. Find out their pain points, and solve them.
Go Agile. Release early and often. Focus on making products you can release, not documentation.
Use it. Get your friends to use it. Spend the time and money for testing, it's worth it. Then learn from it, and go back to step 1.
Jimmy Ball is an award winning Design Leader, Creative Director, Designer and Photographer with experience in a wide range of projects in mobile, digital and print.
He’s currently Director of Product Design and UX and Design for Securonix.